iShowSpeed Vs. Nissan

One of the reasons why IShowSpeed is one of the biggest streamers in the world is because he loves a good challenge. So instead of asking him to talk about our vehicles, we turned them into challenges.

Live on a holiday TikTok stream, Speed dug through a Sentra’s interior for a hidden key, kicked soccer balls into a Frontier’s bed, and raced an RC Sentra around a Christmas track. All unscripted. We built the playground and let Speed be Speed.

Then he gave that key for a brand-new Sentra, to a family who didn’t see it coming.

Role → Concept, Production

SOCIAL

Made with Julian Adams, Julius Ogunshola, Josh Stoker, Gabriele Wiedenmann — at TBWA\Chiat\Day